Open Instagram, click the magnifying glass in the lower left hand corner, and scroll. Among the makeup tutorials, recipe videos, baby animals, and memes, you might find a neatly manicured hand cupping an earth-colored mug filled with a matcha latte infused with unpronounceable adaptogenic herbs that, the caption claims, will lower stress hormones, ease menstrual cramps, and “restore balance.” Whatever that means.
